The Importance of Logo Design
Every cannabis business owner wants two things: sales and recognition. Top gross in the industry and for everybody to know who they are. The easiest way to get both is to implement a great logo design. It creates an impression, is easily recognizable, and influences purchasing decisions at the counter. Simplicity The best logos known to man are often simple, yet highly effective. Coca cola, McDonalds, Target, Pepsi, Nike, Twitter; shall I go on? All these company logos have one thing in common: They are simple and easy to remember. When designing your cannabis brand, start by drawing the ten most important shapes related to who you are, and use them to guide you. Don’t just choose a leaf—that’s basic. Color The psychology of color. Probably one of my favorite things in logo design. Colors create the feel of your brand’s essence. As you can see at first glance at the figure below, your choice in color influences more than the design itself. Take a look at this great image and ...