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Showing posts from September, 2018

The Importance of Logo Design

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Every cannabis business owner wants two things: sales and recognition. Top gross in the industry and for everybody to know who they are. The easiest way to get both is to implement a great logo design. It creates an impression, is easily recognizable, and influences purchasing decisions at the counter. Simplicity The best logos known to man are often simple, yet highly effective. Coca cola, McDonalds, Target, Pepsi, Nike, Twitter; shall I go on? All these company logos have one thing in common: They are simple and easy to remember. When designing your cannabis brand, start by drawing the ten most important shapes related to who you are, and use them to guide you. Don’t just choose a leaf—that’s basic. Color The psychology of color. Probably one of my favorite things in logo design. Colors create the feel of your brand’s essence. As you can see at first glance at the figure below, your choice in color influences more than the design itself. Take a look at this great image and ...

Recycle Your Vape Pen

In an industry fraught with serious waste and environmental issues, cannabis businesses look for more ways to recycle. Generally, vape cartridges and all-in-one pensare made from recyclable materials however, they’re creating thousands of pounds of refuse every year. Disposable pens were created for convenience. No need to re-fill or charge, just inhale and throw away. Many customers save cartridges in hopes to recycle them but aren’t sure where to take them. In addition, some dispensaries have made efforts to set out collection boxes for customers to recycle these products, but the stores have just accumulated large piles of waste as well. Regulatory Challenges Regulatory challenges further hinder the recycling process. Laws say that customers can bring items back to the store to recycle , but they consider it return. As a customer return, the product can only be taken back to the store where they bought it. It’s up to that store to ensure that the pieces contaminated by cannabi...